The May 2025 sales figures for Tata Motors reveal a mixed performance, with only the Nexon and Tiago registering year-on-year growth, while most other models faced significant declines. The automaker slipped to 4th position in the Indian PV market, losing ground to Hyundai.
Tata Motors May 2025 Sales Breakdown
| Rank | Model | May 2025 Sales | May 2024 Sales | YoY Change | Key Insight |
|---|---|---|---|---|---|
| 1 | Tata Punch | 13,133 | 18,949 | -31% | Biggest drop despite strong volume. |
| 2 | Tata Nexon | 13,096 | 11,457 | +14% | Only SUV in growth, still a strong performer. |
| 3 | Tata Tiago | 6,407 | 5,927 | +8% | Affordable hatchback gains traction. |
| 4 | Tata Curvv | 3,063 | – | New | Early hype fading? |
| 5 | Tata Altroz | 2,779 | 4,983 | -44% | Facelift fails to boost demand. |
| 6 | Tata Safari | 1,109 | 1,661 | -33% | Losing out to rivals like Hyundai Alcazar. |
| 7 | Tata Tigor | 1,076 | 2,098 | -49% | Steepest decline in the lineup. |
| 8 | Tata Harrier | 894 | 1,625 | -45% | First time in triple digits—worrisome trend. |
Key Takeaways from Tata’s May 2025 Performance
1. Nexon & Tiago – The Only Winners
- Nexon (+14%) remains Tata’s best-selling SUV, benefiting from EV & ICE demand.
- Tiago (+8%) continues to attract budget hatchback buyers.
2. Punch Loses Momentum (-31%)
- Despite 13,133 units sold, demand dropped sharply from 18,949 in May 2024.
- Rising CNG & EV competition may be affecting sales.
3. Curvv’s Early Success Fading?
- After a strong debut, Curvv sales dipped to 3,063 units.
- Needs more aggressive marketing or price adjustments.
4. Harrier & Safari – Big SUVs, Big Declines
- Harrier (-45%) fell to under 1,000 units—a worrying sign.
- Safari (-33%) also struggling against rivals like Mahindra XUV700.
5. Altroz Facelift Fails to Impress
- New Altroz (launched recently) saw no sales boost (-44%).
- Premium hatchback segment remains challenging.
What’s Next for Tata Motors?
- Harrier EV launch (bookings from July 2025) could revive interest.
- Potential price cuts or discounts needed for Punch, Curvv, Harrier.
- More EV variants may help regain market share.
