Mahindra & Mahindra solidified its position as India’s No. 2 SUV maker in May 2025, with 52,431 units sold – a 21% YoY growth (vs. 43,218 units in May 2024). The brand’s dominance was led by three key models: Scorpio, Thar, and XUV700, which together contributed 31,225 units (60% of total sales). Here’s a detailed breakdown:
1. Mahindra Scorpio (Scorpio N + Classic) – 14,401 Units
- YoY Growth: +5% (vs. 13,717 units in May 2024)
- MoM Decline: -7% (due to seasonal demand shift)
- Why It’s Selling?
- Most trusted rugged SUV in India
- Strong demand for Scorpio N’s modern tech & Classic’s rugged appeal
2. Mahindra Thar (Thar 3-Door + Thar Roxx) – 10,389 Units
- YoY Growth: +81% (vs. 5,750 units in May 2024)
- MoM Decline: -3% (still has highest waiting period in Mahindra’s lineup)
- Key Driver: Thar Roxx (5-door) expanded market reach beyond hardcore off-roaders
3. Mahindra XUV700 – 6,435 Units
- YoY Growth: +28% (vs. 5,008 units in May 2024)
- MoM Decline: -6% (awaiting 2026 facelift with major updates)
- Why Buyers Love It?
- Premium features (ADAS, panoramic sunroof, Alexa integration)
- Strong diesel & petrol engine options
Other Key Performers
- Bolero + Bolero Neo: 8,942 units (steady rural demand)
- XUV3XO: 7,952 units (successor to XUV300, gaining traction)
Market Insights: Why Are These SUVs Dominating?
✔ Scorpio’s Legacy – Unmatched rugged appeal + modern Scorpio N tech
✔ Thar’s Cult Following – Roxx 5-door variant attracting family buyers
✔ XUV700’s Premium Edge – Best-in-class features at competitive pricing
What’s Next?
- XUV700 facelift (2026) – Expected with new design & upgraded tech
- Thar electric – Under development for 2026-27
